In the global food market, the regional flavors are on the rise.
Consumers are increasingly interested in products that bring authentic aromas e cultural and gastronomic traditions. In Brazil, a country full of culinary diversity, this trend is still little explored.
With an emphasis on cuisine, regional calendars are full of opportunities for the food and beverage industry in various categories.
Festivities and Regional Flavors: An Irresistible Trend
Commemorative dates are the perfect time to explore and highlight regional flavors. The Festa Junina, for example, is a celebration full of typical dishes that delight the palate and bring up emotional memories. Imagine being able to bring these unique aromas to sweets, snacks, drinks and other products, creating an authentic and irresistible gastronomic experience.
And it doesn't stop there. In addition to the Festa Junina, Brazil is rich in regional festivities that can serve as inspiration for the development of new products. From acarajé in Bahia to chimarrão in the South, tacacá in the North and pão de queijo in Minas Gerais, each region offers a world of possibilities for innovating in the food market with typical aromas and flavors.
Why is this important for consumers?
Affective memory is a fundamental element that influences consumer behavior, particularly in the food and beverage industry. In specific markets, a considerable proportion of consumers show a preference for products that recall personal memories, turning nostalgia into a significant component for marketing and sales strategies.
Celebration brings many opportunities for brands
The June festivities bring many opportunities for different categories of food and drink, both for brands that already sell products made with the typical ingredients and for other categories that can boost sales with special and limited editions, including ice cream, chocolate, drinks and snacks.
Products launched with a "June Festivities" theme
Be a Pioneer
By opting for regional flavors, your company not only values local culture and tradition, but also meets a growing demand for authentic and differentiated products.
Our solutions are designed to meet the specificities of each project, ensuring that your products stand out in the market. With our expertise, you can create unique experiences that win over and retain consumers through regional aromas and flavors.
Transform the Brazilian Market with Regional Flavors and Snacks
The time has come to transform the Brazilian market into a benchmark for innovative and regional flavors. Join New Max Industrial and bring the authenticity of our cuisine to consumers, valuing traditions and creating memories through taste.
Contact us and find out how we can transform your projects with the essence of regional flavors. Let's celebrate traditions together and create a tasty and authentic future!
Get in touch
+55 (19) 3468-6362