About New Max

Present in the food industry for over 30 years, our essence is innovation.

With heavy investment in research and development, our team of specialists guarantees the creation of totally customized solutions in flavors, additives, natural colorings, integrated solutions, spices and condiments that make a difference to the most diverse projects.

To reinforce our commitment to always providing the best, we are an FSSC 22000 certified company, an internationally recognized certification scheme applicable to food safety systems, helping to manage, control and monitor food safety throughout the production chain.

MISSION

The maximum in food technology.

VISION

To be the market leader in the segment and synonymous with quality, innovation and technology.

VALUES

Our values are commitment, quality, innovation and people.

Creating solutions that inspire the industry.

Understand our history, our values, and how we create solutions that drive flavor and innovation.

Learn a little about our history

We develop solutions and turn ideas and concepts into reality, becoming part of your life and your memories for over 30 years.

 

Comercial Souza e Representações LTDA is inaugurated, marking the beginning of the representation of additives and spices for the meatpacking industry. A chapter begins with a commitment to quality and excellence.

The construction of the factory in Americana highlights our commitment tocustomer service . Through this project, we have improved the efficiency of our service and guarantee excellence and speed. This project is a reflection of the values we convey to our customers.

The construction of the factory in Americana highlights our commitment tocustomer service . Through this project, we have improved the efficiency of our service and guarantee excellence and speed. This project is a reflection of the values we convey to our customers.

We have moved the natural annatto dye factory to the town of Americana - SP. This strategic move allowed us to further expand our operations. The new location made it possible to improve logistical access, which is fundamental to our continued growth.

We created a new division dedicated to additives, condiments and seasonings. This strategic expansion has strengthened our presence in the market and also opened up a horizon of opportunities. It has enabled us to meet the growing demands of our customers forhigh quality and innovative products. This initiative has enabled us to achieve new levels of results and growth in the food sector.

We achieved ISO 9001 certification. This was a significant milestone that reinforced our commitment to quality and continuous improvement. ISO 9001 certification is an international standard that has confirmed the effectiveness of our quality management system, reaffirming our dedication to providing the best products and services to our customers.

We have acquired the gas chromatograph, also known as the "electronic nose". This advanced equipment is used for the precise identification of aromatic compounds. This acquisition represented an important milestone in our commitment to innovation and excellence, allowing us to significantly improve quality and precision in the development of our products.

We have acquired an area of over 600 hectares at Santa Mercedes - SP, for our own plantations of annatto seeds. This acquisition allowed us to control the entire production process, from cultivation to harvesting, guaranteeing high quality standards. The verticalized production has given us greater operational efficiency and enabled us to supply our customers with annatto products of thehighest quality.

We have developed and started up a production line dedicated to production of annatto oil solution. This progress has enabled us to improve quality and efficiency of our products.
We began to export our products, marking an important stage in our global expansion. These developments were key to strengthening our presence in the Brazilian market and meet the needs of our customers in various countries.

We have achieved FSSC 22000 certification, one of the main global standards in food safety. This was a significant milestone that reaffirmed our commitment to the quality and safety of the food we manufacture. Obtaining this certification demonstrated our dedication to adhering to thehighest international standards, ensuring that our customers receive products of thehighest quality.

We inaugurated our second natural annatto dye plant at Santa Mercedes - SP. This milestone represented a significant step forward in our growth phase, allowing us to expand our production capacity and meet the growing demand for our products. The new factory, equipped with state-of-the-art technology, reinforced our commitment to quality and innovation.

A Solina, a global leader in savory food solutions, announced its first step into South America with the acquisition of New Max Industrial Ltda. This acquisition represents a new chapter for strategic expansion and opens doors to additional opportunities and ambitions across the region.

Solina is a leading global partner serving customers in more than 75 countries in the food industry, food service, butchery, and nutrition sectors. The company develops tailor-made ingredient solutions with excellence in enhanced flavor, optimized nutrition, and efficient functionality, contributing to the creation of foods that are good in every sense of the word: good for people and good for the planet.

Solina's culinary solutions range from dry seasonings, breading mixes, and functional blends to liquid sauces, marinades, and much more.

By sourcing ingredients from around the world and applying culinary creativity and technical expertise from more than 30 R&D centers, with operations in over 20 countries across Europe and North America, Solina combines a global presence with proximity to local markets to guide its customers in creating foods that consumers want.

We make food matter for people and the planet.Learnmore: https://www.solina.com/about-solina/

Quality and Food Safety Policy

At New Max, we value the quality and safety of all our products, which is why we have established and follow a strict food safety policy.

Meeting expectations and needs of our customers.

Complying with legal quality and food safety requirements.

Ensure professional training and motivation of our employees, promoting the development of all.

Stimulate innovation and renewal of our products and services.

Continuously improve our processes, aiming to guarantee the total quality of our products and services.

Provide infrastructure and foster good relations between departments by encouraging communication and internal participation.

Ensuring an adequate financial return on investments.

Develop sustainable actions, preventing pollution and respecting the environment.

Maintaining consumer confidence in our products by implementing programs to assess and reduce risks related to food safety.

Improve compliance with good manufacturing practices.

Improving supplier reliability.

Ensuring education and awareness of employees and supply chain partners with a focus on reducing losses and waste and adopting best practices for handling, storing, and transporting food.

Strengthen the culture of food quality and safety with effective communication, training, feedback, employee engagement and continuous monitoring of the performance of activities.

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