The annatto seed has many possible applications in food, beverages, meat, snacks, cosmetics, pharmaceuticals and nutraceuticals. Annatto is rich in substances that are beneficial to health. In this blog content, we will introduce you in detail New Max Industrial's verticalized annatto production and its application to the most varied markets!
Learn more about New Max Industrial
New Max Industrial is all about innovation. With a complete and highly technological infrastructure, we have been present in the food industry since 1992, among the national leaders in the production of flavors, additives, natural colorants, integrated solutions, spices, condiments and many other solutions.
Our cooperative method of working, combined with know-how and strong investment in research and developmentguarantee the creation of products capable of representing our core fundamentals and guidelines. As an integral part of our Quality System, we implement programs to assess and reduce risks related to food safety, with the aim of continuously improving our processes and guaranteeing compliance with legal and regulatory requirements.
Complementing our commitment to always offering the best, we have Food Safety System Certification 22000 (FSSC 22000): an internationally recognized certification scheme applicable to food safety systems, with the aim of guaranteeing the production of safe food.
What are the Functions of Dyes?
One of the senses most commonly usedby pepole when choosing a food is sight. This senseidentifies organoleptic factors such as color and appearance, determining whether they are attracted or repelled by the food, thus helping with the purchasing decision.
Therefore, colorants are used for numerous functions, such as:
- Maintenance of food color;
- Prevention of degradation during processing, storage and transportation;
- Enhances the natural color of food;
- Add coloring to products.
The colorants used can be of natural or synthetic origin, in accordance with the relevant legislation for each product in question. Some research has shown the toxicity of some artificial colorings, which has led responsible bodies in several countries to restrict or even ban their use. In addition, consumers are becoming increasingly demanding, looking for healthier food and preferring foods that are simpler, easier-to-understand additives and ingredients (cleanlabel movement).
Nowadays, there is a great movement among industries to reformulate their products, removing artificial ingredients and replacing them with natural products, as in the case of Natural Annatto Colorant.
Verticalized Production by New Max
We manufacture and supply Natural Annatto Colorant for the meat, food, cosmetics pharmaceutical and nutraceutical industries, among many others. With one of the most demanded natural colors in the world, annatto derivatives include products in oilysuspensions, water-soluble liquid colorants and powder colorants.
To obtain Natural Annatto Colorant with high quality standards, special attention is required even during farming, ensuring proper management and processing of the seeds.
With verticalized production, we have more than 800 hectares of our own plantation and a production of tons of annatto per year! We monitor the entire process of planting, harvesting, drying and processing our seeds, guaranteeing the highest quality of the final product.
We provide to the market solutions in Oily Suspensions , Water-solubleLliquid colorantsand Power colorants. Check out each of them in detail below!
Oily suspensions
- Annatto Oily Suspension
Description: Dark orange viscous suspension.Natural colorant extracted from annatto seeds, suspended in vegetable oil.
Concentration: Max. 10%
Solubility: Dispersible in oil.
Application: Cheeses, snacks, pasta, bakery products, seasoning mixes, butters and margarines.
- Curcumin Oily Suspension
Description: Bright yellow viscous suspension. Natural colorant extracted from turmeric, suspended in vegetable oil.
Concentration: Max. 15%
Solubility: Dispersible in oil.
Application: Bakery products, dairy products and seasonings.
- Blend Bixin + Curcumin
Description: Mixture of natural colorants extracted from turmeric and annatto, suspended in vegetable oils.
Colors: Yellow - orange
Solubility: Dispersible in fats.
Application: Margarines, mayonnaise, cake mixes, fats, cheeses, extruded snacks, etc.
- Bixin + Curcumin + Betacarotene
Description: Mixture of natural colorants extracted from turmeric, annatto and natural beta-carotene suspended in vegetable oil .
Colors: Shades of orange.
Solubility: Dispersible in fats.
Application: Margarines, mayonnaise, cake mixes, fats, cheeses, extruded snacks, etc.
Water-soluble Liquid colorants
- Turmeric Water-soluble
Description: Bright yellow viscous suspension. Natural colorant extracted from turmeric.
Concentration: Max. 8%
Solubility: Soluble in water.
Application: Yogurt, dairy drinks and bakery products.
- Liquid Norbixin Solution
Description: Dark brown liquid obtained from the annatto seed, providing yellow/orange tones.
Concentration: Max. 10%
Solubility: Soluble in water.
Application: Bakery products, sausages, breads, casings, cereals, cheeses, confectionery, ice cream, snacks, etc.
- Blend of Norbixin + Carmine
Description: Stabilized alkaline mixture of natural colorants extracted from cochineal and annatto seeds.
Colors: Orange - Reddish orange
Solubility: Soluble in water.
Application: Bakery products, sausages, breads, casings, cereals, cheeses, confectionery, ice cream, snacks, etc.
Powdered colorants
- Bixin Powder
Description: Powder with irregularly sized particles of a brownish-orange color.
Concentration: Max. 10%
Solubility: Soluble in heated alkaline solution, insoluble in water.
Application: Sausages, cheeses, processed foods, snacks, pasta, bakery products, seasoning mixes, butters and margarines.
- Norbixin Powder
Description: Dark brown powder obtained from the annatto seed. Provides a yellow/brown tint.
Concentration: Max. 40%
Solubility: Soluble in alkaline solution.
Application: Bakery, confectionery, ice cream, meat, dairy drinks and cheese.
- Norbixin Powder Water-soluble
Description: Orange powder obtained from the annatto seed. Provides a yellow/brown hue.
Concentration: Max. 15%
Solubility: Dispersible in fats.
Application: Sausages and processed meats, dairy drinks, cheeses, seasoning mixes, snacks, cake mixes, etc.
- Blend Powder Bixin + Curcumin
Description: Mixture of Turmeric obtained from the rhizome and bixin obtained from the annatto seed.
Colors: Yellow - Orange.
Solubility: Dispersible in fats.
Application: Margarines, mayonnaise, cake mixes, fats, cheeses, extruded snacks, etc.
- Curcumin Powder
Description: Yellowish powder extracted from turmeric.
Color: Yellow
Solubility: Dispersible in dough.
Application: Pasta and baked goods.
If you are interested in finding out more about New Max Industrial's Natural Annatto colorant and how we can help you, please contact us. Our technical sales team iswilling to provide detailed information on all our products and solutions!