We moved our natural annatto colorant factory to the city of Americana - SP. This strategic move allowed us to expand our operations even further. The new location made it possible to improve logistical access, which is fundamental to our continued growth.
NEW MAX
NEW MAX
Present in the food industry for over 30 years, our essence is innovation.
With a strong investment in research and development, our team of experts guarantees the creation of totally personalized solutions in aromas, additives, natural colorings, integrated solutions, spices and seasoning blends that make the difference to the most diverse projects.
In order to strengthen our commitment to always offering the best, we are a FSSC 22000 certified company. FSSC 22000 is a certification scheme internationally recognized and applicable to food safety systems, helping in the management, control and monitoring of food safety throughout the entire production chain.
With a strong investment in research and development, our team of experts guarantees the creation of totally personalized solutions in aromas, additives, natural colorings, integrated solutions, spices and seasoning blends that make the difference to the most diverse projects.
In order to strengthen our commitment to always offering the best, we are a FSSC 22000 certified company. FSSC 22000 is a certification scheme internationally recognized and applicable to food safety systems, helping in the management, control and monitoring of food safety throughout the entire production chain.
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MISSION
The ultimate in food technology.
visibility
VISION
To be the market leader in the segment and synonymous with quality, innovation and technology.
groups
VALUES
Our values are commitment, quality, innovation and people.
ads_click
MISSION
The ultimate in food technology.
visibility
VISION
To be the market leader in the segment and synonymous with quality, innovation and technology.
groups
VALUES
Our values are commitment, quality, innovation and people.
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Learn a little about our history
We develop solutions and turn ideas and concepts into reality, having been part of your life and your memories for over 30 years.
Learn a little about our history
We develop solutions and turn ideas and concepts into reality, having been part of your life and your memories for over 30 years.
1960
Comercial Souza e Representações LTDA is inaugurated, marking the beginning of the representation of additives and spices for the meatpacking industry. A chapter begins with a commitment to quality and excellence.
1992
The construction of the factory in Americana highlights our commitment to customer service. Through this enterprise, we have improved the efficiency of the service and guaranteed excellent and fast service. This project is a reflection of the values that we convey to our customers.
1998
We expanded our operations in additives and seasonings, allowing for a wider range of products. We acquired New Max Indústria e Comércio de Corantes LTDA, focusing on the production of natural annatto colorant. These actions brought new opportunities for our business.
1999
2001
We created a new division dedicated to additives, condiments and seasonings. This strategic expansion has strengthened our presence in the market and also opened up a horizon of opportunities. It has enabled us to meet our customers' growing demands for high quality and innovative products. This initiative has enabled us to achieve new levels of results and growth in the food sector.
2003
We achieved ISO 9001 certification. This was a significant milestone that strengthened our commitment to quality and continuous improvement process. ISO 9001 Certification is an international standard that confirmed the effectiveness of our quality management system, reaffirming our dedication to providing the best products and services for our customers.
2009
We acquired a gas chromatography machine, also known as “electronic nose”. This advanced equipment is used for the precise identification of aromatic compounds. This acquisition was an important milestone in our commitment to innovation and excellence, allowing us to improve significantly the quality and precision in the development of our products.
2016
We acquired an area of over 600 hectares in Santa Mercedes - SP, for our own annatto seed plantations. This acquisition allowed us to control the entire production process, from cultivation to harvest, guaranteeing high quality standards. Verticalized production has given us greater operational efficiency and enabled us to supply our customers with annatto products of the highest quality.
2017
We developed and started a production line dedicated to the manufacturing of annatto oil soluble. This advance provided us with a quality and efficiency improvement of our products. We started exporting our products, marking an important step in our global expansion. These developments were essential to strengthen our presence in the Brazilian market and supply the demands of our customers in various countries.
2018
We achieved the FSSC 22000 Certification, one of the main global standards in food safety. This was a significant milestone that strengthened our commitment to quality and safety of the foods we manufacture. The awarding of this certification demonstrated our commitment to comply with the highest international standards, which ensures that our customers receive the highest quality products.
2021
We opened our second manufacturing plant of annatto natural color in Santa Mercedes – SP. This milestone represented a significant advance in our growth stage, allowing us to expand our production capacity and meet the growing demand for our products. The new manufacturing plant, equipped with a state-of-the-art technology, reinforced our commitment to quality and innovation.
1960
Comercial Souza e Representações LTDA is inaugurated, marking the beginning of the representation of additives and spices for the meatpacking industry. A chapter begins with a commitment to quality and excellence.
1992
The construction of the factory in Americana highlights our commitment to customer service. Through this enterprise, we have improved the efficiency of the service and guaranteed excellent and fast service. This project is a reflection of the values that we convey to our customers.
1998
We expanded our operations in additives and seasonings, allowing for a wider range of products. We acquired New Max Indústria e Comércio de Corantes LTDA, focusing on the production of natural annatto colorant. These actions brought new opportunities for our business.
1999
We moved our natural annatto colorant factory to the city of Americana - SP. This strategic move allowed us to expand our operations even further. The new location made it possible to improve logistical access, which is fundamental to our continued growth.
2001
We created a new division dedicated to additives, condiments and seasonings. This strategic expansion has strengthened our presence in the market and also opened up a horizon of opportunities. It has enabled us to meet our customers' growing demands for high quality and innovative products. This initiative has enabled us to achieve new levels of results and growth in the food sector.
2003
We achieved ISO 9001 certification. This was a significant milestone that strengthened our commitment to quality and continuous improvement process. ISO 9001 Certification is an international standard that confirmed the effectiveness of our quality management system, reaffirming our dedication to providing the best products and services for our customers.
2009
We acquired a gas chromatography machine, also known as “electronic nose”. This advanced equipment is used for the precise identification of aromatic compounds. This acquisition was an important milestone in our commitment to innovation and excellence, allowing us to improve significantly the quality and precision in the development of our products.
2016
We acquired an area of over 600 hectares in Santa Mercedes - SP, for our own annatto seed plantations. This acquisition allowed us to control the entire production process, from cultivation to harvest, guaranteeing high quality standards. Verticalized production has given us greater operational efficiency and enabled us to supply our customers with annatto products of the highest quality.
2017
We developed and started a production line dedicated to the manufacturing of annatto oil soluble. This advance provided us with a quality and efficiency improvement of our products. We started exporting our products, marking an important step in our global expansion. These developments were essential to strengthen our presence in the Brazilian market and supply the demands of our customers in various countries.
2018
We achieved the FSSC 22000 Certification, one of the main global standards in food safety. This was a significant milestone that strengthened our commitment to quality and safety of the foods we manufacture. The awarding of this certification demonstrated our commitment to comply with the highest international standards, which ensures that our customers receive the highest quality products.
2021
We opened our second manufacturing plant of annatto natural color in Santa Mercedes – SP. This milestone represented a significant advance in our growth stage, allowing us to expand our production capacity and meet the growing demand for our products. The new manufacturing plant, equipped with a state-of-the-art technology, reinforced our commitment to quality and innovation.
Quality and Food
Safety Policy
Safety Policy
At New Max, we value the quality and safety of all our products, which is why we have established and follow a strict food safety policy.
Meeting our customers' expectations and needs.
Complying with legal quality and food safety requirements.
Ensuring the professional training and motivation of our employees, promoting the development of all.
Stimulate innovation and renewal of our products and services.
Continuously improving our processes to guarantee the total quality of our products and services.
Providing infrastructure and a good relationship between departments, stimulating communication and internal participation.
Ensuring an adequate financial return on investments.
Developing sustainable actions, preventing pollution and respecting the environment.
Maintaining consumer confidence in our products by implementing programs to assess and reduce risks related to food safety.
Improving the degree of compliance with good manufacturing practice requirements.
Improving supplier reliability.
Quality and Food
Safety Policy
Safety Policy
At New Max, we value the quality and safety of all our products, which is why we have established and follow a strict food safety policy.
Meeting our customers' expectations and needs.
Complying with legal quality and food safety requirements.
Ensuring the professional training and motivation of our employees, promoting the development of all.
Stimulate innovation and renewal of our products and services.
Continuously improving our processes to guarantee the total quality of our products and services.
Providing infrastructure and a good relationship between departments, stimulating communication and internal participation.
Ensuring an adequate financial return on investments.
Developing sustainable actions, preventing pollution and respecting the environment.
Maintaining consumer confidence in our products by implementing programs to assess and reduce risks related to food safety.
Improving the degree of compliance with good manufacturing practice requirements.
Improving supplier reliability.