colorants
colorants
Our Natural Colorants are ideal for meat foods, snacks, pasta, sauces, dairy products, drinks and much more.
With the constant search for products that promote greater healthiness, New Max natural colorants are an excellent option for improving the visual appearance of food, recovering the original color lost during industrial processes.
Verticalized production
In order to obtain annatto colorants with high quality standards, special attention is needed while the seeds are still in the field, ensuring proper handling and processing.
New Max Industrial has a vertical production system, with more than 800 hectares of plantations and a production of 1,200 tons of annatto per year. We monitor the entire process of planting, harvesting, drying and processing the seeds, guaranteeing the high quality of the final product.
Natural annatto colorant
With excellent stability, the natural colorant, extracted from annatto seeds, is easy to apply to add or reinforce colors ranging from yellow to red-orange in meat foods, snacks, pasta, dairy sauces, beverages, among others. We offer powdered bixin, powdered and water-soluble norbixin, water-soluble mixtures and oily suspensions in various concentrations.
With the constant search for products that promote greater healthiness, New Max natural colorants are an excellent option for improving the visual appearance of food, recovering the original color lost during industrial processes.
annatto Family
Annatto oil suspension
Description: Dark orange viscous suspension. Natural colorant extracted from annatto seeds, suspended in vegetable oil.
Concentration: Max. 10%
Solubility: Dispersible in oil.
Application: Cheeses, snacks, pasta, bakery products, seasoning mixes, butters and margarines.
Liquid norbixin solution
Description: Dark brown liquid obtained from the annatto seed, providing yellow/orange tones.
Concentration: Max. 10%
Solubility: Sol uble in water.
Application: Bakery products, sausages, breads, casings, cereals, cheeses, confectionery, ice cream, snacks, etc.
Bixin powder
Description: Powder with irregularly sized particles of a brownish-orange color.
Concentration: Max. 10%
Solubility: Sol uble in heated alkaline solution, insoluble in water.
Application: Sausages, cheeses, processed foods, snacks, pasta, bakery products, seasoning mixes, butters and margarines.
Norbixin powder
Description: Dark brown powder obtained from the annatto seed. Provides a yellow/brown hue.
Concentration: Max. 40%
Solubility: Sol uble in alkaline solution.
Application: Bakery, confectionery, ice cream, meat, dairy drinks and cheese.
Norbixin water-soluble powder
Description: Orange powder obtained from the annatto seed. Provides a
yellow/brown hue.
Concentration: Max. 15%
Solubility: Dispersible in fats.
Application: Sausages and processed meats, dairy drinks, cheeses, seasoning mixes, snacks, cake mixes, etc.
Blends of oily suspensions
Curcumin oil suspension
Description: Bright yellow viscous suspension. Natural colorant extracted from turmeric, suspended in vegetable oil.
Concentration: Max. 15%
Solubility: Dispersible in oil.
Application: Bakery products, dairy products and seasonings.
Bixin + curcumin blend
Description: Mixture of natural colorants extracted from turmeric and annatto, suspended in vegetable oils.
Colors: Yellow - Orange
Solubility: Dispersible in fats.
Application: Margarines, mayonnaise, cake mixes, fats, cheeses, extruded snacks, etc.
Blend bixin + curcumin + beta-carotene
Description: Mixture of natural colorants extracted from turmeric, annatto and natural beta-carotene suspended in vegetable oils.
Colors: Shades of orange
Solubility: Dispersible in fats.
Application: Margarines, mayonnaise, cake mixes, fats, cheeses, extruded snacks, etc.
Blend of water-soluble liquid colorants
Water-soluble turmeric
Description: Bright yellow viscous suspension. Natural colorant extracted from turmeric.
Concentration: Max. 8%
Solubility: Soluble in water.
Application: Yogurt, dairy drinks and bakery products.
Blend of norbixin + carmine
Description: Stabilized alkaline mixture of natural colorants extracted from cochineal and annatto seeds.
Colors: Orange - Reddish orange
Solubility: Soluble in water.
Application: Bakery products, sausages, breads, casings, cereals, cheeses, confectionery, ice cream, snacks, etc.
Blend bixin + curcumin + beta-carotene
Description: Mixture of natural colorants extracted from turmeric, annatto and natural beta-carotene suspended in vegetable oils.
Colors: Shades of orange
Solubility: Dispersible in fats.
Application: Margarines, mayonnaise, cake mixes, fats, cheeses, extruded snacks, etc.
Blend of powdered colorants
Bixin + curcumin powder blend
Description: Mixture of turmeric obtained from the rhizome and bixin obtained from the annatto seed.
Colors: Yellow - Orange
Solubility: Dispersible in fats.
Application: Margarines, mayonnaise, cake mixes, fats, cheeses, extruded snacks, etc.
Curcumin powder
Description: Yellowish powder extracted from turmeric.
Color: Yellow
Solubility: Dispersible in pasta.
Application: Pasta and baked goods.
Applications
Sausages
Colorific
Cookies
Pasta
Drinks
Dairy products in general
Margarines and butters
Margarines and butters
Cheese
Margarines and butters
Cheese
Oils
Breading flour
Breading flour
Sausage casings
Sausage casings
Cake dough
Bakery and confectionery
Other solutions
Cochineal Carmine
Versatile, our range of Cochineal Carmine water-soluble colorants is an excellent alternative for enhancing and intensifying coloring in products such as : cookie fillings, jellies, yogurts, ice cream, meat products, among others.
Max Color
A line made up of mixtures of natural colorants, with the function of adding color to meat products in various shades.
Verticalized production
In order to obtain annatto colorants with high quality standards, special attention is needed while the seeds are still in the field, ensuring proper handling and processing.
New Max Industrial has a vertical production system, with more than 800 hectares of plantations and a production of 1,200 tons of annatto per year. We monitor the entire process of planting, harvesting, drying and processing the seeds, guaranteeing the high quality of the final product.
Natural annatto colorant
With excellent stability, the natural colorant, extracted from annatto seeds, is easy to apply to add or reinforce colors ranging from yellow to red-orange in meat foods, snacks, pasta, dairy sauces, beverages, among others. We offer powdered bixin, powdered and water-soluble norbixin, water-soluble mixtures and oily suspensions in various concentrations.
annatto Family
Annatto oil suspension
Description: Dark orange viscous suspension. Natural colorant extracted from annatto seeds, suspended in vegetable oil.
Concentration: Max. 10%
Solubility: Dispersible in oil.
Application: Cheeses, snacks, pasta, bakery products, seasoning mixes, butters and margarines.
Liquid norbixin solution
Description: Dark brown liquid obtained from the annatto seed, providing yellow/orange tones.
Concentration: Max. 10%
Solubility: Sol uble in water.
Application: Bakery products, sausages, breads, casings, cereals, cheeses, confectionery, ice cream, snacks, etc.
Bixin powder
Description: Powder with irregularly sized particles of a brownish-orange color.
Concentration: Max. 10%
Solubility: Sol uble in heated alkaline solution, insoluble in water.
Application: Sausages, cheeses, processed foods, snacks, pasta, bakery products, seasoning mixes, butters and margarines.
Norbixin powder
Description: Dark brown powder obtained from the annatto seed. Provides a yellow/brown hue.
Concentration: Max. 40%
Solubility: Sol uble in alkaline solution.
Application: Bakery, confectionery, ice cream, meat, dairy drinks and cheese.
Norbixin water-soluble powder
Description: Orange powder obtained from the annatto seed. Provides a
yellow/brown hue.
Concentration: Max. 15%
Solubility: Dispersible in fats.
Application: Sausages and processed meats, dairy drinks, cheeses, seasoning mixes, snacks, cake mixes, etc.
Blends of oily suspensions
Curcumin oil suspension
Description: Bright yellow viscous suspension. Natural colorant extracted from turmeric, suspended in vegetable oil.
Concentration: Max. 15%
Solubility: Dispersible in oil.
Application: Bakery products, dairy products and seasonings.
Bixin + curcumin blend
Description: Mixture of natural colorants extracted from turmeric and annatto, suspended in vegetable oils.
Colors: Yellow - Orange
Solubility: Dispersible in fats.
Application: Margarines, mayonnaise, cake mixes, fats, cheeses, extruded snacks, etc.
Blend bixin + curcumin + beta-carotene
Description: Mixture of natural colorants extracted from turmeric, annatto and natural beta-carotene suspended in vegetable oils.
Colors: Shades of orange
Solubility: Dispersible in fats.
Application: Margarines, mayonnaise, cake mixes, fats, cheeses, extruded snacks, etc.
Blend of water-soluble liquid colorants
Water-soluble turmeric
Description: Bright yellow viscous suspension. Natural colorant extracted from turmeric.
Concentration: Max. 8%
Solubility: Soluble in water.
Application: Yogurt, dairy drinks and bakery products.
Blend of norbixin + carmine
Description: Stabilized alkaline mixture of natural colorants extracted from cochineal and annatto seeds.
Colors: Orange - Reddish orange
Solubility: Soluble in water.
Application: Bakery products, sausages, breads, casings, cereals, cheeses, confectionery, ice cream, snacks, etc.
Blend bixin + curcumin + beta-carotene
Description: Mixture of natural colorants extracted from turmeric, annatto and natural beta-carotene suspended in vegetable oils.
Colors: Shades of orange
Solubility: Dispersible in fats.
Application: Margarines, mayonnaise, cake mixes, fats, cheeses, extruded snacks, etc.
Blend of powdered colorants
Bixin + curcumin powder blend
Description: Mixture of turmeric obtained from the rhizome and bixin obtained from the annatto seed.
Colors: Yellow - Orange
Solubility: Dispersible in fats.
Application: Margarines, mayonnaise, cake mixes, fats, cheeses, extruded snacks, etc.
Curcumin powder
Description: Yellowish powder extracted from turmeric.
Color: Yellow
Solubility: Dispersible in pasta.
Application: Pasta and baked goods.
Applications
Sausages
Colorific
Cookies
Pasta
Drinks
Dairy products in general
Margarines and butters
Margarines and butters
Cheese
Cheese
Cheese
Oils
Breading flour
Breading flour
Sausage casings
Sausage casings
Cake dough
Cake dough
Other solutions
Cochineal Carmine
Versatile, our range of Cochineal Carmine water-soluble colorants is an excellent alternative for enhancing and intensifying coloring in products such as : cookie fillings, jellies, yogurts, ice cream, meat products, among others.
Max Color
A line made up of mixtures of natural colorants, with the function of adding color to meat products in various shades.