The food landscape is constantly changing, driven by factors such as innovation, changes in consumer preferences and, more recently, a growing awareness of sustainability and health. Based on data provided by leading analysis companies, such as MintelNielsen and Whole Food Markets, New Max Industrial presents an analysisof the Food Trends that will shape the global and Brazilian scenario in 2024.
Processing of Awareness
From 2024, consumers are expected to be more aware of the different levels of food processing, influenced by media reports, regulations and new nutritional information on labels. This awareness is shaping a more discerning approach to choosing food and drink, where consumers seek to understand the origin and processing of the products they consume.
Brazil's Meat Scenario in 2024
Data from the National Supply Company (CONAB) reveals a promising scenario for meat production in Brazil, with robust projections for the 2023/2024 harvest. Brazilian meat production is projected to reach 30.8 million tons, with exports estimated at around 9.46 million tons, representing an increase of 2.7% compared to 2023.
The forecast for 2024 indicates that the average consumption of meat (beef, pork and chicken) in Brazil will be 103 kg per person throughout the year. Since 2008, chicken has been the most consumed meat in the country, with an expected per capita consumption of 49.5 kg in 2024. In relation to beef, an average consumption of 32.4 kg per inhabitant is expected.
The chicken meat sector stands out with record projections, pointing to a production of approximately 16 million tons in 2024. If confirmed, this will be a new record, surpassing the 15.44 million tons produced in 2023.
Pork is also showing a remarkable growth curve, with an average consumption of 21 kg per inhabitant expected, representing an increase of approximately 4% compared to 2023. The more affordable price is a determining factor, but the production chain is increasingly committed to making pork products more attractive.
Snacks - A growing bet
The snack segment in Brazil is set to grow by approximately 9% per year, reaching the 13.4 billion dollar mark by 2027, according to data from Euromonitor. This growth is driven by consumers' need to eat conveniently due to their increasingly fast-paced routines. Aspects such as health and also have a direct impact on increasing demand in this sector.
In the world of savory snacks, traditional flavors such as cheese, ham and bacon, will share space with less common herbs and spices, such as rosemary, leeks, sauce, wasabi and chipotle. In addition, exotic peppers from various parts of the world are gaining prominence in snacks, drinks and condiments, resulting in a variety of sauces and innovative combinations.
In the period from July 2022 to June 2023, flavors such as salt, pepper, cheese and barbecue led the new snack launches. However, consumers have also shown themselves to be open to new experiences. The truffled mushroom flavor emerged as one of the most exciting innovations in snack launchesshowing rapid growth and positive acceptance.
Taste Innovation and Flavor Trends
In parallel with snack trends, we have seen an evolution in flavors, both in ready-to-eat products and those that require preparation. Brands are investing in the creation of gourmet instant noodle options, in line with consumer demands for simple, practical and tasty meals. Instant noodles, with their ease and comfort, remain a popular choice, now enhanced with more exciting ingredients and flavors.
Meatless Alternatives and the Rise of Diets
The emergence of flexitarian and vegan diets has significantly impacted the food market, resulting in a growing variety of meat-free alternatives. However, consumers are not necessarily interested in alternatives made from a long list of unknown ingredients. They prefer options such as veggie burgers and other products based on vegetables and ingredients that are familiar.
A study conducted by McKinsey and NielsenIQ revealed that products with ESG (Environment, Society and Governance) claims accounted for 56% of all retail sales growth in food products. Consumers, even price-sensitive , are increasingly looking for products manufactured in an environmentally conscious way. This movement has led many brands to re-evaluate their value chains, incorporating more sustainable practices into their production.
Diversity of Flavors and Aesthetics
The search for authentic flavors,traditional e exotic flavors continues to grow. Natural and functional ingredients are valued, as are dishes that evoke positive taste memories. Of these new combinations, there are also more color options, involving pastel, vivid, fluorescent and even psychedelic tones. Food "Instagrammableis" continue to be on the rise, highlighting the importance of visual appeal in food choice and experience.
Frozen and Ultra-processed Products
Brands that offer frozen products must explain how processing can improve their food, whether by increasing nutritional value, extending shelf life or reducing environmental impact. At the same time brands that produce ultra-processed foods will need to reinforce to consumers the practicality obtained with these products.
Minimally processed products, which boast greater nutritional value and are easy to prepare, have the potential to win over more consumers. Continued concerns will lead consumers and retailers to increase their support for long-life, shelf-stable products made using processing methods that reduce the need for refrigeration or freezing.
Natural Nutrition
The growing demand for natural nutrition, from familiar and less processed sources, reflects consumers' growing acceptance of products that reuse nutritious ingredients that might previously have been discarded, such as misshapen vegetables. In the coming years, interest is expected to grow in foods made from reused ingredients, rich in vitamins, minerals, fiber and protein.
Convenience in a Fast-Paced World
Convenience has always been an evolving concept, but the COVID-19 pandemic has accelerated consumers' desire to find shortcuts to quality food and drink experiences in their daily lives. As more consumers become accustomed to this convenience, they will be more interested and confident in emerging technologies to help them optimize their meals, snacks and drinks.
New Max Industrial in the food scene
For more than three decades, New Max Industrial has been a prominent figure in the food industry, generating personalized, intelligent and innovative products. Our expertise is backed by globally recognized certifications such as FSSC 22000, guaranteeing seriousness, safety and quality throughout the production line. Our commitment to excellence allows us to meet the challenges of a constantly evolving market, adapting to emerging trends and growing consumer demands.
As we enter 2024, the food landscape is a reflection of the intersection between tradition, innovation and environmental awareness. Consumers are looking for a gastronomic experience that goes beyond simple taste, embracing concerns about health, sustainability and practicality. New Max Industrial remains at the forefront of this evolution, offering solutions that transcend market expectations.
By combining cutting-edge technology, a commitment to quality and a personalized approach, we are ready to face the challenges and seize the opportunities that 2024 will bring. Explore with us a delicious and conscious future of food, where every taste tells a story of innovation and responsibility. Be part of this unique and tasty food journey with us!