Global leader in culinary solutions accelerates international expansion with acquisition of major Brazilian food solutions company.
A Solina, a global leader in savory food solutions, announced its first step in South America with the acquisition of New Max Industrial Ltda. (“New Max”), a renowned Brazilian company in the meat, natural flavors, and colors sector.
With 30 years of experience in the market, New Max has earned a solid position serving both the domestic food industry and the main global players in the meat sector operating in Brazil. Headquartered in Americana, São Paulo, New Max offers a comprehensive portfolio for the meat processing industry and other segments, and is recognized for its deep technical know-how and customer-focused approach.
This move marks an important milestone in Solina's global growth trajectory. South America, with more than 210 million inhabitants in Brazil alone and solid macroeconomic fundamentals and a rapidly evolving food industry, represents a high-potential market for Solina. Brazil, in particular, stands out as the world's second-largest producer of chicken and beef, with a dynamic foodservice sector and growing consumer demand for complex, diverse, and high-quality food experiences.
“New Max is a remarkable company, both in terms of its technical capabilities and its long-standing partnerships with the Brazilian food industry,” said Anthony Francheterre, CEO of Solina. “We will bring our advanced R&D capabilities, expertise, and global customer network to support New Max’s continued development, while gaining a solid foundation to serve our international customers operating in South America.”
Fábio Aragão, CEO of New Max, commented: “Solina is a powerful partner for New Max. With complementary solutions, a shared focus on the meat and savory flavors industries, and a strong alignment in our approach to customers, this partnership will allow us to unlock new opportunities in Brazil and beyond. We are excited to be part of Solina and to combine our deep local expertise with Solina’s global reach and R&D capabilities to better serve our customers and accelerate our growth.”
Daniel de Souza, founder and owner of New Max, added: “This partnership with Solina marks a new phase for the company we have built over three decades. I am proud to see New Max continue its journey with a partner that shares our values, respects our legacy, and brings the capabilities needed to take our vision even further.”
This acquisition represents a new chapter in Solina's strategic expansion and opens doors to additional opportunities and ambitions across the region.
The New Max team will continue under the leadership of Fábio Aragão, who has been instrumental in the company's growth and will continue to drive the business forward, building bridges between New Max and Solina to better serve Brazilian customers.
About Solina
A Solina is a leading global partner to the food, foodservice, QSR (quick service restaurants), and nutrition industries, designing customized food solutions that contribute to the creation of foods that are good in every way—good for people and good for the planet. With 45 production facilities and several local R&D centers close to its customers, Solina's expertise combines culinary and technical knowledge that enables the company to develop innovative food solutions that excel in taste, nutrition, and functionality. Headquartered in France, the company has more than 5,000 employees, production facilities in 19 countries, and serves customers in more than 75 countries. Solina's majority shareholder is Astorg, an independent private equity firm.
